Intercultural communicative competence (ICC) plays a critical role in language learners’ growth and success during study abroad. The Chinese Flagship Culture Initiative (CFCI) aims to design cultural materials and embed them in the development of pragmatic and intercultural competences in intermediate and advanced proficiency Chinese learners. The presenters share results from a needs assessment survey identifying areas of weakness in their cultural preparation, podcasts in which students reflect on their study abroad experience, and new cultural materials developed to address current gaps and strengthen students’ ICC. Feedback on the materials from teachers and students as well as effective instructional strategies for using CFCI materials are also discussed.